where do innovative ideas come from

In one of his recent talks, Frans Johansson demonstrated why pioneering innovators produce and implement far more ideas than their peers. After viewing his presentation The Hidden Truth About Implementing Brilliant Ideas, I began to consider the lecture’s applicability across industries, cultures, fields, and disciplines. Anyone can generate a brilliant idea, but the execution of that idea will decide your success.

6 INNOVATIVE IDEAS CAME FROM

1.	Customers
2.	Marketing and sales department
3.	Employees
4.	Competitors
5.	Suppliers
6.	Firm leaders

In one of his recent talks, Frans Johansson demonstrated why pioneering innovators produce and implement far more ideas than their peers. After viewing his presentation The Hidden Truth About Implementing Brilliant Ideas, I began to consider the presentation’s universal applicability across industries, cultures, fields, and disciplines. Anyone can generate a brilliant idea, but the execution of that idea will decide your success.

Ideation: Conceptualization

Methods for generating ideas, such as brainstorming and mind mapping, will be necessary for the generation of novel ideas. During this procedure, one must maintain concentration on a particular objective.

How will you know when you have crossed the finish line and are prepared for refining if you do not have a goal? Start with a few ideas or themes and see what you can generate.

You will need to develop ideas further in the future, so don’t get hung up on attempting to come up with multiple variations of the same concept. While there is no particular method in ideation or other creativity processes from start to finish, the aim is to develop an inventive concept that you are satisfied with. Believing in the originality of your ideas will give you the self-assurance you will need during your pitch.

There have been several attempts at innovation, but because something comparable already existed, the result is only an upgrade. While designing within established parameters, it is still possible to create something remarkable, but your audience is unlikely to be awestruck.

It is tempting to view the particular innovative idea as something that was so simple to develop; if this is the case, then why didn’t you implement it? The trick is to generate them beforehand. That is the difficulty. Once you have discovered the unique seed of an original concept, you must avoid making critical errors that will prevent your idea from ever seeing the light of day.

Although certain ideas may be intriguing, that is not always enough to satisfy consumers. Spreading the word that your new idea is crucial will attract more consumer interest, especially during difficult economic times.

Having a succinct, unambiguous value offer with an unavoidable sense of necessity can aid in acquiring finance, exposure, and customers. Do not wait until everything is “perfect,” as this may never be the case and will just serve to prolong the dissemination of your ideas. Act, do not do anything!

Foster New Concepts

Consider a normal cardboard cup holder from a quick food restaurant or coffee shop. They are inflexible and lack a handle; for years, they have been the source of drink spills and panic episodes. Recently, a new cup holder that is more mobile and features a handle has emerged (see image above).

These modifications have made it easier to transport beverages without spilling. This concept is merely an enhancement of what existed earlier.

To be truly innovative, you must integrate conflicting ideas, which improves the innovative potential of your idea (see image below). Consider the invention of the Burqini, which blends the Muslim women’s burqa with the flexibility of a swimsuit for the beach. Novel ideas can occasionally be explosive, but many possible obstacles will occur, and it is not always sufficient to have an inventive idea.

To bring an original product from its infancy to the marketplace, you must be willing to persevere through failure. The odds are against you regardless of your idea, and statistics indicate that you will fail multiple times on your path to success. Understanding this, you must hedge your bets more efficiently in order to modify your course and proceed.

Do not be frightened by the seeming brilliance of unique ideas, as you are often viewing the design’s final iteration, which differs from its original concept. This occurs as a result of adjusting to failure. Picasso produced over 20,000 (up to 50,000) works of art during his career, whereas Einstein wrote 240 articles with a small number of successful creations.

How To Choose A Profitable Concept

Don’t put all your eggs in one basket! You wouldn’t go to the racecourse and wager your life savings on a wager with odds of 13000, would you? Although though we are taught that all ideas originate from futuristic visionaries, this is typically not the case. Obviously, the majority of inventions are motivated by necessity, while others are inspired by a creative spark.

While executing a creative idea with the resources at your disposal, you may need to make alterations along the road that were not initially anticipated. Johansson recommends taking the smallest executable step (smallest bet) so that you do not risk everything on your initial concept.

Once the lowest step is defined, the risk’s scope is known. This is crucial because it allows you to take tiny steps to overcome obstacles and utilize resources more effectively on the path to success (see image below). While strategy is of the utmost importance, one should not get bogged down in preparation and delay execution. The key to achieving success is to continue moving forward, even after experiencing failure.

FREQUENTLY ASKED QUESTIONS